Oxfam Fashion Show during London Fashion Week

On Monday 18th February we hosted our second Fashion Fighting Poverty Catwalk show as part of London Fashion Week. We wanted to showcase how Oxfam is part of the solution to fast fashion by giving clothes a second chance to be sold and preventing them ending up in landfill.

Here at Oxfam we never lose sight of the reason we sell fashion, which is to raise money to help the world’s poorest people. A £10 dress can provide clean water for 10 people in an emergency.


Supermodels and music stars hit the catwalk for Oxfam show during London Fashion Week.

Bella Freud and Nayara Santos De Oliveira in Oxfam’s Fashion Fighting Poverty Show 2019. Image: Chris Yates/Oxfam

Top models Stella Tennant, Daisy Lowe, Lottie Moss and Yasmin Le Bon were joined on the catwalk by super-cool designer Bella Freud and music stars Emeli Sandé and Una Healy.

Yasmin Le Bon and Malaika Firth in Oxfam’s Fashion Fighting Poverty Show 2019. Image: Chris Yates/Oxfam

All the models were styled in Oxfam clothes, selected from the Oxfam Online Shop and Oxfam high street shops by Vogue Contributing Editor Bay Garnett. You can shop the catwalk  here:

Buy our fashion, help fight poverty #FashionFightingPoverty

Fashion Fighting Poverty at London Fashion Week 2017

Last night for the opening of London Fashion Week a star studded crowd flocked to see what looks stylist Bay Garnett had pulled together from Oxfam’s donated clothes. Oxo Tower provided a striking venue with its stripped graffitied walls, chipped iron beams and uncovered light bulbs becoming the backdrop to the Fashion Fighting Poverty catwalk. I was lucky enough to be in the audience on behalf of the fashion blog to give me a chance to share my favourite looks from the night with you all. 

The show opened with the cheerful beats of The Cure’s ‘Friday I’m In Love’ and Stella Tennant strode out in an oversized suit setting the tone for the night as one of celebration of preloved ethical fashion. Throughout the show Bay embraced this sort of androgynous style breaking down the boundaries of gender in fashion. The catwalk never limited itself to one style, touching on Eighties and Bohemian-Chic, with everything from evening dresses to more everyday tops and jeans. The last three models held an ethereal haunting beauty in white dresses from Oxfam’s wedding
collection. Despite the delicacy of their dresses the style was as powerful as the suits from the opening. Bay has proven without doubt that the versatility of preloved fashion can make a statement in the high fashion world. 

This metallic teal dress features a dipped hem layered over a mini skirt that is right on trend for the Spring/Summer style of 2017. This dress was a definite favourite of mine due to its eye-catching design and the pop of colour it brought into the catwalk. 

The combination of this unique hand-crocheted vest top with a patchwork maxi skirt brought a twist of bohemian chic to the show. 

Vogue’s Spring/Summer Trends for 2017 declared that Eighties fashion is back in business! Catwalks have once again been embracing the oversized silhouettes, puffed sleeves and metallic fabrics that were distinctive of the decade. Garnett has fully committed to this trend with this look, right down to the crimped hair and oversized earrings. Shopping preloved gives you a chance to find genuine vintage pieces that will help you go big so you don’t have to go home! (Image by Karen Murphy) 

This look embodied the androgynous tom-boy style that Garnett weaved in throughout the show. A simple shirt and black trousers were topped with a statement military jacket featuring bold gold toned buttons and an embellished sleeve. 

This evening look proves that preloved fashion can defiantly handle glamour. Irregular hemlines are reportedly going to once again be a staple in 2017 with designers such as Simone Rocha taking full advantage of them in their Spring/Summer collections. Bay’s black and metallic look shows how you can still stay on trend when buying second hand. 

The must have bag for the season, the Oxfam shopping bag! This outfit left a lasting impression on many of the crowd as its quirky combination of a two piece tartan suit and over the knee sports socks echoed the iconic style worn by Alicia Silverstone in the ’90s classic rom-com Clueless. (Image by Sinbad Phgura) 

The multi-puffed sleeves on this vintage wedding dress bring an ethereal beauty to this look. This dress features a delicate lace waist-band that would make it perfect for any bride wanting a unique look on their wedding day. 

The look that stole the show for me was ultimately Erin O’Connor in this stunning wedding gown. Wrapped around with a subtle layer of pale pink chiffon and featuring a full skirt and train you could just as easily imagine this piece gracing a red carpet as you could an aisle. This will definitely make a fabulous statement wedding dress for some lucky bride. 

The audience, including fashion journalist Hilary Alexander, take in the unique styles Bay has created. 

Stella Tennant, Erin O’Connor, Bella Freud and Iris Palmer hang out backstage before modelling in the show. (Image by Bay Garnett)

Every item of clothing that is sold in our shops raises money for Oxfam to continue doing it’s vital and amazing work around the world. Oxfam is currently raising money for victims of humanitarian crises all over the world including those in Yemen, Iraq and Syria. The sale of a £10 dress is enough to cover the costs of clean, safe drinking water for 10 people during an emergency or to buy a mosquito net to protect from the risk of a malaria so you know what you buy can really make a difference. 

Join in the buzz and view our Fashion Fighting Poverty twitter moment or join the conversation tweet @OxfamFashion or use the hashtag #FoundInOxfam to show off your own Oxfam finds. 

You might also like: 

5 Reasons to Choose a Vintage Wedding DressTim Walker Photoshoot

 5 Reasons to Get a Vintage Wedding Dress                Tim Walker Photoshoot for Oxfam 

Go to the Oxfam Online Shop

Charity Fashion Live – What’s It All About?

Oxfam Blogger, Georgina Rawes tells us why she will be tuning into Charity Fashion Live this Saturday

London Fashion Week kicks off this Friday. Fashionistas and celebrities will flock to the FROW to see which trends will be sweeping the catwalk.

However, not all of us will be able to afford the clothing on show at LFW. That shouldn’t stop us from thinking that we can’t imitate the styles. Fashion stylist Emma Edmondson, launched slow fashion initiative, Charity Fashion Live last year, to show how easy it can be.

This Saturday, she will be putting her experience as a stylist to use again, recreating looks from London Fashion Week, as it happens. This year Emma and her team will be based at a Barnardo’s charity shop, using whatever clothing and accessories happen to be there, to copy key looks from the catwalk.

People can tune into the live stream this Saturday on social media, showing that everything has been put together on the spot. 

Charity Fashion Live 2017

Why is this important?

The point is to show that pre-loved clothing can be fun, fashionable and on-trend.

Clothing should be long-lasting and treasured, not thrown away after one occasion. The production of fast and cheap fashion is putting a worrying strain on the environment. The Fashion Industry is now the second biggest polluter in the world, only second to the oil industry.

#CFL is a light-hearted way to get us thinking about the benefits of slow fashion. Shopping in charity shops is a great way to support positive causes, spend a little less and recycle and reuse clothing rather than chucking it away.

Find out more about Charity Fashion Live & tune in this Saturday.

You might also like: 

Fashion Fighting Poverty Catwalk Show Charity Fashion Live 2015

Fashion Fighting Poverty Catwalk                           Charity Fashion Live 2015 for Oxfam 

Go to the Oxfam Online Shop

Back of the Wardrobe brings London Fashion Week to Oxfam

Shop festival fashion
This London Fashion Week SS14, Emma from The Back of the Wardrobe and her team bring us something a little different – Oxfam Versus London Fashion Week .

Stylist Emma Slade set her team a challenge – to recreate London Fashion Week looks, just moments after they appear on the LFW live stream, using only the clothing available in an Oxfam shop. Did they prove that you don’t need a big budget to be on trend? That fashion is for everyone and that clothing reuse can be cooler than you ever imagined?

Watch Emma and her team at work; see whether they managed to do it and which designers were recreated in the final film here

Here’s a look at the six catwalk inspired outfits styled by the BOW team…

Inspired by Holly Fulton SS14 (Left Image Credit: vogue.co.uk)

Inspired by Sister by Sibling SS14 (Left Image Credit: vogue.co.uk)

Inspired by Sister by Sibling SS14 (Left Image Credit: vogue.co.uk)

Inspired by Zoe Jordan SS14 (Left Image Credit: vogue.co.uk)

Inspired by Zoe Jordan SS14 (Left Image Credit: vogue.co.uk)

Inspired by Zoe Jordan SS14 (Left Image Credit: vogue.co.uk)

Do you think this Back of the Wardrobe #charityfashionlive looks beat last years? What’s your favourite look?

Back of the Wardrobe brings London Fashion Week to Oxfam

Emma Slade

The Back of the Wardrobe styling team will be bringing London Fashion Week (LFW) to Oxfam Dalston on September 14.

As designers are showcasing their Spring/Summer 2014 looks on the catwalk, stylist Emma Slade will be recreating the looks, just moments after they appear on the LFW live stream, using only the clothing available in Oxfam Dalston.

You’ll be able to follow the fast paced action on Back of the Wardrobe’s Twitter page. The aim is to show that you don’t need a big budget to be on trend, that fashion is for everyone and that clothing reuse can be cooler than you ever imagined.

To get a taste for the action, watch last year’s film here.

Here is an outfit Emma put together based on a look from Temperley London:

Why clothing re-use is so important?

If we all extended the active use of our clothes for just three months, we could each cut down on our carbon and water and waste footprint by up to 10%.

And wouldn’t it be nice if after we’d exhausted our favorite items, we shared the love and donated them to Oxfam so someone else could love them too?

All clothes featured will be from Oxfam – take a look at the Oxfam Online Shop to refresh your look now.

Go to the Oxfam Online Shop

Check back after the event to see all the behind the scenes photos and looks pout together by Emma and the Back of the Wardrobe team!

LFW: Estethica

The Somerset House courtyard is studded with doors and signs. Placards for the press area and exhibitions abound but it took a while before I could locate the one I needed – Estethica. This season it was nestled in the West Wing, so that the windows at the front looked out on a corner of cobbles, tables and plenty of heels.

©British Fashion Council –  Entrance to Estethica 2013 

Stretching out across several rooms, the space cradled within it designers ranging from the long established to the newly initiated. In writing about the collections there is a tendency to look for overarching themes or trends that could be draped across all involved. But it seemed this season that designers were not bound by similarity, but refreshingly disparate in aesthetics and inspiration. In the same room one could be transported from dreamy childhood memories of blue hydrangeas and bright ladybirds at the Beautiful Soul stall to the warmth of Goodone’s understated tailoring and tops at the next. One was whimsical, the other durable – but both were desirable.

To hone in on details, Goodone specifically made great use of recycled Arran knit jumpers this season. Cream cabled panels found their way onto hoodies, hats and very sweet gloves. The sixties style mini-dresses with woolen collars were particularly gorgeous – eliciting some very appreciative adjectives when I first saw them.

Go to the Oxfam Online Shop

©British Fashion Council –  Fashion Editor Suzy Menkes OBE attended the Estethica launch

The use of recycled textiles and end of roll fabrics was one of several uses of material showcased at Estethica. Other methods involved employing British-based factories, using organic materials and producers or turning to a rather unusual set of fibers or dyes.  Phannatiq presented jackets sculpted from beaten fig tree bark while the bright swirls of colour on Katrien Van Hecke‘s silk dresses came from a
variety of spices and herbs including juniper, chamomile and mint. Closer to home there was
North Circular, whose cosy looking dip-dye beanie hats and chunky snoods were “knitted by nanas” in the UK. Each item comes with a tag detailing its origin, down to where the wool is from (usually from an alpaca or rare-breed Wensleydale sheep).

©British Fashion Council –  L-R Patchacuti, Veja and Bottletop collections

From low key at one stall to high concept at another, an exploration of Estethica wasn’t complete until Henrietta Ludgate‘s new collection had been located. Inspired by Googie architecture, the sculptural clothes came in a mix of light blue, white and navy – with silver lurex yarn (woven in the studio) suggesting sun glinting on glass. High collars, bands of tubing and flared skirts evoked a deliciously futuristic vision.

In terms of narrative though, it was Ada Zanditon who most boldly caught my attention with her imaginative recasting of Anna Karenina – envisaging an alternative ending to Tolstoy’s novel in which Anna stole Vronsky’s uniform, ran away and reached Bhutan, where she became goddess of the tigers. In Zanditon’s words, she wanted to empower this “mother character stolen from motherhood.” It’s easy to visualize a newly emancipated Anna running around in the tweed coats (made using
vintage Chanel fabric), graphic digital print dresses and baroque jacquard skirt-suits. Materials came from all over the world, with sources ranging from the Organic Cotton company to Bangalore-based printers and mills in Yorkshire. 

HEADER IMAGE: ©Brenda Annerl     MAIN IMAGES:© British Fashion Council

LFW: Sequinspiration at Topshop Unique AW13

Go to the Oxfam Online Shop

Thank goodness for the digital age which was able to bring me to the f-row of London Fashion Week’s Topshop Unique AW13 show. Topshop partnered up with Google to continue their quest to deliver creativity and innovation to their customers. You may have watched the live streaming of the Topshop Unique AW13 show which included a ‘Model Cam’, a ‘be the buyer’ moodboard app and a ‘Google Hang Out’ which spoke to the design team at Topshop headquarters. This digital experience fused beautifully with the catwalk looks, with exposed midriffs, contrasting fabrics,
sparking sequins and oversized coats in shades of ash, blue and pink. It seems sequins will be lighting up the high street this AW13, as supported by WGSN’s trend forecast at the recent Pure London Show.  

This got me thinking about what sequins I own and I think I once had a light pink bandeau top which got a lot of wear on the dance floor! Sadly, it is no more but having had a look on the Oxfam Online Shop, you can start getting sequin ready for AW13 now with some of these great buys. If too many sequins blind you, why not try sequin detailing on accessories like scarves and handbags for a subtle sparkle. 











London Fashion Week Designers at the Oxfam Online Shop

Go to the Oxfam Online Shop

The patter of stilettos has faded and only the empty champagne flutes and discarded show invites   remain in the wake of London Fashion Week AW13. The catwalks have channelled London’s famous originality with commendable collections from the city’s showcasing designers.  

Some of London’s fashion week designers can be found in Oxfam shops nationwide as well as the Oxfam Online Shop. Here’s our pick of some of the fashion capital’s finest…

Oxfam Fashion Week Designers