Tag: campaigning

If annoying, talking down to or ‘othering’ people is a terrible way to influence them, why do we keep doing it? (research edition)

I’ve been thinking about how we criticize/critique people, groups and ideas recently. It started with a conversation with my pal Chris Roche who first expressed surprise at the snarky tone of my post on a paper on NGOs (What can we learn from a really annoying paper on NGOs and development?) and then pronounced himself […]

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What are the pros and cons of positive, negative and global (i.e. post North-South) campaigns?

Oxfam’s launching a big global campaign on inequality in October and as always, there are some fascinating internal meta-discussions about the pros and cons of different kinds of campaigns. A few years ago, we launched ‘Grow’, an attempt to run a campaign based on positive framing (a positive vision for the future of food, life […]

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What Makes Big Corporations Decide to Get on the Right Side of History?

For the past year, Oxfam’s Erinch Sahan (right) has been working on the ‘Behind the Brands’ campaign. Here he reflects on some successes and lessons from his time in the advocacy trenches. On 19 May 1997, the CEO of BP, John Browne, made a speech at Stanford University. Browne: “We must now focus on what can […]

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Brands, bankers and big ideas…… talking food to $5 trillion of investment

Oxfam’s tame ex-banker Will Martindale has been discussing food security with some masters of the (financial) universe Imagine a million people, each with a million dollars. Then times it by five. Five trillion dollars. That was the total investment represented by bankers and investors that joined Oxfam last week for a meeting to discuss global […]

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What are the secrets of some recent campaign successes?

 This guest post comes from Hannah Stoddart, Oxfam’s Head of Economic Justice Policy  It feels like Oxfam campaigners have been celebrating a lot recently. First – after nearly 10 years of hard slog as part of the Control Arms coalition – we got an Arms Trade Treaty. Then just a few weeks later two of […]

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Attack? Equivocate? Engage? How Big Food responds to a tough new campaign

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How do we work out the returns to campaigning? Nice example from the Philippines

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Remember when Oxfam took on Winston Churchill, apartheid, the Labour government, Big Pharma and the pesticides industry?

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Campaigning on education and the Robin Hood Tax (and wise counsel from Dilbert)

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The only interesting question on Kony 2012 – why did it get 60 million hits?

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