Buying just one pair of jeans and a t-shirt second-hand instead of new could help save the equivalent of 20,000 standard bottles of water, new Oxfam analysis has revealed.
The findings come as Oxfam launches its sixth Second Hand September campaign to encourage people across Scotland to shop preloved and donate their unwanted clothes to help reduce the need for new clothes.
The garment industry is responsible for the consumption of 93 billion cubic metres of water per year – equivalent to 37 million Olympic-sized swimming pools.
Oxfam’s analysis reveals that producing just one cotton t-shirt requires the equivalent of 5,400 standard 500ml bottles of water to make – enough to meet the drinking needs of 1,600 people in one day, according to NHS standards. Producing a pair of jeans requires 16,000 bottles of water — enough to meet the drinking needs of 4,750 people for a day.
The total water footprint of clothing used in the UK is 8 billion cubic metres of water per year; enough to fill Loch Ness or to meet the water needs of 1.8 million people in Scotland for life.
Tom Richardson, Oxfam’s Head of Operations in Scotland, said: “It is clear from these statistics that we are drowning in fashion: our wardrobes are overflowing while the planet runs dry of fresh water due to climate change. By embracing second-hand shopping, people across Scotland not only lighten the environmental load but also unlock unique, wallet-friendly fashion finds. Stylish outfits don’t have to cost the earth, and by donating and buying clothes at Oxfam you’re helping to protect the planet while raising vital funds for a better, fairer world, free from poverty.”
Scottish supermodel and actress Eunice Olumide is backing the campaign. She said: “Sometimes it can feel like we have no power in society today, but that is so far from the truth. We are incredible powerful beings and united we can change the world. Sustainability means all of us. It is our one true shared mission. It is the thing that unites us most and it is our opportunity to literally save the planet; not just for now but for future generations. Over consumption is not just bad for our oceans, our wildlife and our environment, it is also detrimental to our mental and physical health. It’s time to focus on the real things that matter and that’s our future.”
Oxfam’s Second Hand September encourages people to extend the life of their clothes by choosing second-hand stylish outfits that don’t cost the earth. As part of this year’s campaign, Oxfam will be again one of the opening shows of London Fashion Week on 12 September with a celebrity-packed runway show Style for Change, featuring the finest pre-loved clothing and dressed by the pioneer of second-hand fashion, stylist Bay Garnett.
As a key partner for Oxfam’s Second Hand September, Vinted – the leading online marketplace dedicated to second-hand fashion – is on a mission to make second-hand first choice worldwide. By teaming up with Oxfam, Vinted is helping to spotlight the beauty and accessibility of pre-loved clothing, making it easier than ever for people to embrace responsible fashion. Their support of Oxfam’s campaign, including the Style for Change runway show at London Fashion Week, underscores the joint commitment to transforming how we shop and think about fashion, ensuring that second-hand becomes the first choice worldwide.
People can style for change this September by pledging to shop second-hand and donating preloved clothes to Oxfam. Find out more at https://www.oxfam.org.uk/get-involved/second-hand-september/
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For more information please contact: Rebecca Lozza, Oxfam Media and Communications Adviser, Scotland and Wales: rlozza1@oxfam.org.uk / 07917738450
Notes to Editors
Oxfam’s calculations are available upon request.
About Oxfam
Oxfam is a global movement of people all working towards the same goal – an end to the injustice of poverty. Together we save and rebuild lives in disasters, help people earn a living, and speak out on the big issues, like inequality and climate change, which keep people poor.
Oxfam has more than 500 shops in the UK. By buying and donating through Oxfam shops, you can help to protect our planet, while helping raise life-saving money to tackle poverty around the globe.
To find your local Oxfam shop go to: https://www.oxfam.org.uk/shops/
About Second Hand September
Oxfam launched Second Hand September in 2019 to inspire people to shop in a way that is kinder to people and the planet. Second Hand September is a campaign to encourage people to donate and buy second-hand items in September.
Click here for more information: https://www.oxfam.org.uk/get-involved/second-hand-september/
About Vinted
Vinted is Europe’s leading international online C2C marketplace dedicated to second-hand fashion, with a growing community of members across Europe and beyond. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.