A significant number of people across Wales are expected to make the switch to second-hand gifting for children this Christmas, according to a new survey carried out for Oxfam.
A study of 2,000 adults across the UK who celebrate the festive season found a quarter (24%) will likely buy pre-loved gifts for children this year – with the most popular gifts being pre-loved books (34%), toys (30%) and board games (17%).
And with 50 per cent of adults expecting to spend between £10 and £60 per child, shopping second-hand could cut their costs dramatically, as well as helping the planet.
Oxfam is encouraging shoppers across Wales to embrace pre-loved presents for a more sustainable and cost-effective Christmas.
Sarah Rees, Head of Oxfam Cymru, said: “Buying second-hand is a brilliant way to make Christmas special, especially for children. From a treasured teddy to a captivating storybook, pre-loved gifts spark the same magic without needing to be brand new. Shopping pre-loved isn’t just kinder on the wallet; it’s also a thoughtful choice for the planet. And when you pick up gifts at Oxfam, you’re not only treating the kids to something unique, but you’re supporting a cause that reaches far beyond the festive season.”
The YouGov survey, carried out on behalf of Oxfam, found that helping the planet and saving money are key drivers for sustainable shoppers this year – with over of half of people in the UK set to buy pre-loved gifts saying the main reason is because it is better for the environment (57%) and cheaper than buying new (51%).
But shoppers also think pre-loved presents are more thoughtful – with one in four (27%) saying the main reason they would likely buy a second-hand gift at Christmas is because it will be “unique”.
This attitude is reflected in how people feel about gifting or receiving a second-hand present under the tree, with six in ten (60%) saying they would feel comfortable receiving a pre-loved present for Christmas, while almost four in ten (38%) said they feel comfortable gifting a second-hand present to someone else.
For adults, the most popular choice of pre-loved gift is also books with nearly half (49%) saying they would likely gift second-hand reads this Christmas, while a quarter (24%) said they would likely gift pre-loved clothes.
Sarah Rees added: “Christmas shopping can be a lot to handle, but second-hand stores offer a refreshing alternative. You’ll find a fantastic range of unique, meaningful gifts that cut down on waste and protect our planet’s resources.
“By choosing even a few pre-loved presents this season, you’re not only saving on your Christmas budget but also supporting the fight against poverty and inequality worldwide. A small swap makes a big impact.”
Make a small switch to second-hand this Christmas by visiting one of Oxfam’s shops across Wales or head to Oxfam’s Online Shop.
/ENDS
For more information and interviews, please contact: Rebecca Lozza, Oxfam Media and Communications Adviser, Scotland and Wales: rlozza1@oxfam.org.uk / 07917738450
Notes to Editors
- All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,311 adults. Fieldwork was undertaken between 7th – 8th November 2024. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
About Oxfam
Oxfam is a global community of people who believe in a kinder, and radically better world, where everyone has the power to thrive not just survive. We believe we can overcome poverty by fighting the injustices and inequalities that fuel it.
Oxfam has more than 500 shops in the UK as well as the Oxfam online shop. By buying and donating through Oxfam shops or online, you can help to protect our planet, while helping raise vital funds to tackle poverty and injustice around the globe.
To find your local Oxfam shop click here or head to our Oxfam Online Shop here.